Social Media

Millions of active internet users are spending hours every day on reading blogs, disussing their problems via online communities, using Facebook, Instagram, Twitter and LinkedIn. The number of channels which are part of social media (or WEB 2.0) continue to grow. All of these channels can be used for communicating a company's brand or products.

 

Social media is the digital "word-of-mouth" of the 21st century. Internet users can find advice on any decisions of life. For example, it is the 'wisdom of crowds' which can make a product hip or let it flop. Opinions about a product or company are voiced on channels of the social media network; bloggers might write an article about your company; a customer might publish a review on your WEB site about one of your products or a fan could set a social bookmark to your WEB site. All of these social activities can be positive or negative for the image of your company or product. One big difference to the original 'word-of-mouth': "The internet doesn't forget!" What's written is there to stay and visible to the world.

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Which Social Media Channels?

 

The selection of social media channels used for a business depends completely on your offering, your target audience and your business strategy.

However, there are a few widely used channels which practically all businesses should be presented on:

• Facebook

• Instagram

• Pinterest

• Twitter

• Youtube

• TikTok

• Snapchat

• etc.

 

Specialised channels suitable for some businesses

• LinkedIn

• XING

• WhatsApp

• Messenger

• Snapchat

• WeChat

• Reddit

• Tripadvisor

• etc.

 

We help you to pick the most beneficial channels for your business. It's important to decide on which channels you want to be active and which you jsut want to be present.

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Social Media for Small Businesses

 

When the first internet user writes something online about your company, then you are faced with dealing with the social media trend - if you like it or not! We recommend to most small businesses to encourage social media conversation on the WEB.

 

There is so much potential for a small business to let others promote your company and products. Some monitoring of the activities is important and a plan how to deal with criticism. A social media campaign needs to be integrated with all other marketing activities. Therefore, a clear marketing plan should outline how to use social media and how to monitor it. Please note, social media activities of customers can be encouraged by the company's WEB site.

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Social Ads

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Facebook has by now a very advanced advertising interface which allows businesses to advertise on Facebook and Instagram at the same time. These paid ads can be very powerful when implemented and targeted professionally. Ads on Pinterest are getting very popular at that stage as well. If social ads should be used depends on the products/services, the target audience and the available budget. Social Ads can be a very powerful instrument in the marketing mix for a small business.

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Social Tracking/Social Monitoring

 

With the rise of social networks, online traffic cannot be only measured by counting the visitors to your WEB site. People could write comments about your business on Facebook, Instagram, Pinterest, etc. or rate you on a business directory. These are important activities on the WEB, which are related to your business and need to be measured and monitored. There are additional tools which can help in that task.