Search Engine Optimisation (SEO)

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "organic" search results. Other forms of search engine marketing (SEM) target paid listings. In general, the higher on the page a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. 

 

Google, Bing and Yahoo!

 

After your WEB site is implemented and downloaded to your WEB server you want to make sure that people know about it. Therefore, it is important to tell the search engines about your site. The most popular search engine is still Google. But Bing and Yahoo! has also a reasonable market share. Nevertheless, the small search engines should not be underestimated when planning a successful WEB representation and SEO strategy. Maybe your potential clients are using mainly one of these exotic engines.

 

SEO Tips

 

There are a couple of important things to consider:

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• The WEB-site needs to be developed in a search-engine friendly manner

• Modern content management systems (CMS) like Drupal support SEO in manyways

• Content is king! - professional copywriting is recommended for the WEB-site

• Search engines prefers to get a sitemap submitted instead of a simple WEB site

• It is important that all tags are filled out before submitting to search engines

• Some search engines require submission of a separate description - use your keywords.

• Create as many links to your WEB site as possible to increase the Google Ranking

• Landing pages are WEB sites created for a single goal and a very specific clientele. The page is laden with keywords specific to the narrow target.

 

We have hundreds of SEO rules to be implemented with an online marketing project. Trust us to find the right way to get you the attention of your customers on the WEB.

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Keyword Analysis

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Search terms are used by internet users in search engines to find information - these can be single words and, more commonly, two or three word phrases. These search terms are matched by search engines to keywords which are defined by your WEB site, blog, press release, etc. Keywords are used in page titles, descriptions, URLs, tags and content - just to mention a few.

 

Why are Keywords so Important?

A detailed keyword analysis is an important first step to promoting your content online; it provides the basis for effective search engine optimisation and online advertising. A sophisticated keyword selection will enable your online content to be found by those most likely to use your products and services.

 

What is a Keyword Analysis?

A successful keyword analysis will enable targeted online promotion of your website. It will help to ensure that your website is an effective route-to-market for your business, offering a healthy return on investment. A professionally conducted keyword research can make the difference between success and failure for your website, blog, etc.

 

We have a long-established track record of conducting extremely comprehensive keyword analyses for a broad range of client websites. An initial brainstorming session with you enables a range of base terms to be agreed related to your key products and services. The company strategy and marketing goals will play a significant role in defining the initial set of keywords.

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Google Analytics

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Google Analytics shows us how people found your site, how they explored it and how we can enhance their visitor experience. With this information, we can improve your website return on investment, increase conversions and make more money on the web. It also helps to optimise your online advertising, by analysing the keywords used and the conversion rates.

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A professional setup of Google Analytics guarantees useful information from this comprehensive tool. Furthermore, when using Google Analytics all European GDPR regulations need to be considered.

 

Why a Tool from Google?

Google Analytics is free and quite comprehensive. It can track traffic from all sources - including traffic from Bing, Yahoo and Facebook.

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