Online Advertising

The internet has become an ongoing emerging source that tends to expand more and more. The growth of this particular media attracts the attention of advertisers as a more productive source to bring in consumer. A clear advantage a consumer has with online advertisement is that he or she has control over the item, choosing whether to check it out or not. A business can target its advertising campaign much more accurately than with traditional campaigns.

 

Channels for Online Advertising

​

101PluS will help you to find the most effective advertising methods for your business. There are endless channels for online advertising on the WEB. Below a few popular examples:

​

• Pay-per-click (PPC) ads on search engine result pages - usually text ads

• Pay-per-mille (PPM) display ads on content WEB sites, e.g. newspapers

• Targeted ad-campaign on Facebook

• Video ads on Youtube

• Paid listings / paid directory entries

• Local Ads on maps

• Mobile ads on smart phones

• Audio ad in podcasts

• Email ads (often considered as spam)

• Advertorials

• Social Ads

 

There is also a class of advertising methods which are considered unethical and may even be illegal. These include external applications which alter system settings (such as a browser's home page), spawn pop-ups, and insert advertisements into non-affiliated webpages. Such applications are usually labelled as spyware or adware.

 

101PluS does not offer unethical advertising methods!

 

Google Ads - No. 1 Online Advertising Tool

​

Google Ads is a service that lets you create and run ads for your business, quickly and simply. Run your ads on Google and its advertising network - no matter what your budget, you'll only pay when people click your ads.

Google ads are displayed along with search results when someone searches Google using one of your keywords. Ads appear under 'Sponsored links' in the side column of a search page, and may also appear in additional positions above the free search results. That way, you'll be advertising to an audience that's already interested in your business. You can also choose to display your ads on display network sites.

 

Social Ads (Facebook & Co)

Not yet as established as Google's search advertising tools, Facebook offers an environment for highly targeted advertising within the Facebook/Instagram/WhatsApp environment.

​

In addition, advertising in Pinterest is getting very effective to reasonable prices.

​

We help you choosing the right mix which will work for your business.